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AlloyTech : Website Development : Promotions
Measure the Results
As with any promotion, measuring the results is key to your ability to fine tune the next promotion. We strongly recommend calling you Internet Service Provider (ISP) and having them set up site reporting software, like WebTrends, or Web Site Reporter.
This software is available as a service from most ISP's and can measure a tremendous amount of information regarding your site, including:
Top Entry Pages
Top Exit Pages
Top Paths Trough the Website
Top Referring Search Engines
Top Search Engine Key Words
Next, create a unique page address entry to your website that only appears in the promotion, like www.yourcompany.com/home.htm.
Using your website reporting software, look for this address to appear in the days following the promotion's release and you will be able to quickly determine it's effectiveness.
Another general measure is to create a unique toll free number, published only at the web site. A quick scan of your monthly phone bill will give you a sense of just how many people are seeing and using your website.
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