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AlloyTech : Website Development : Promotions

Spending time and money on website development is a complete waste if equal time and money is not spent on promoting your site. To achieve success, people have got to not only come to your site, but also bookmark it and return again and again to do business.

Getting your target clients there in the first place has a lot to do with search engine visibility, which in turn has much to do with Visibility Strategy, essentially, how well your site is designed on an architectural level. This sort of thinking will get you tremendous numbers of "hits", but what you really want is for your target clients to hit the site and here's our take:

Give Them a Compelling Reason Spread the Word Measure the Results

Give Them a Compelling Reason

Something at your site has got to be compelling. Generally speaking, this speaks to content. Content can take on many forms, but here are a few that we like:

  • Material Property Data
  • Custom Utilities
  • Contests, like "Win a FREE Palm Pilot"

If you build E-Commerce into your site, again, there must be a compelling reason for your clients to use it, like:

  • Frequent Buyer Miles
  • E-Discounts

Spread the Word

To get the word out to your target audience, we feel that the old fashioned methods are the best. Be sure, however, that when you employ these methods, you strongly promote your "Compelling Reason". Get the word out with:

  • Direct Mail
  • Press Releases
  • Magazine Advertising

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