Website Administration Functions
Building your website is, in large part, an investment in marketing. As with any marketing investment, success is gained through proper measurement and administration.
AlloyTech prides itself on the development of high level "back end" website administration technologies. We can build in customized functionality within your website that allow you to:
- Collect user demographics at your site
- View information about a specific user's travels through your site
- Manage the user's demographic data
View the activity at your site including:
Number of User Sessions - How many visitors came to your site over a specific time period
Top Paths through your site - Where are your users going in your site
Top Referring pages - Where did these users come from on the Internet
Top Referring Search Engines - Which search engines found you
Top Search Engine Keywords - What keywords were used to locate your site
Users by day of the week - Self explanatory
Users by time of the day or week - Self explanatory
All of this information is crucial to managing your site. With this information, you can:
- Make decisions on what part of your site is most visited
- Improve high traffic areas of the site
- Measure the success of specific marketing initiatives
- "Push" content to visitors demographically
- Manage your customer contacts
- Empower your inside and outside sales staffs with valuable "insider" information
Contact our customer service staff for more information on exactly what we can build for you.
