The Metal Suppliers Online Vendor Activity Report (VAR) is a personalized Internet report that we prepare for you on a daily basis. The report is designed to provide you with up to the minute information on every MSO visitor that came to the site looking for material that you stock.
Every time an MSO visitor performs a search for a product that you carry, we document that search immediately and add it to your personal VAR.
With traditional marketing methods, including magazine and trade journal advertising, the problem has always been in getting feedback from interested parties. If a buyer is interested in your company, they might fill out a reader service card and mail it to the magazine to request literature. The problem is, that by the time you receive it and send a catalog or brochure, weeks have passed and the lead is stone cold. In most cases, the buyer has forgotten why they requested literature in the first place.
The report will tell you:
- The grade searched for
- The form searched for
- The company name
- The visitors name
- The visitors complete mailing address
- The company size
- The annual purchasing budget of the company
- The visitor's primary job responsibility
The report will not tell you:
The visitor's Email address or phone number.
The purpose of this report is to allow you to forward targeted literature to our MSO visitors. Understand that not every visitor searching MSO has an order to place and an immediate phone call or Email might be viewed as intrusive.
The VAR is included in the Corporate Sponsorship program at no additional cost and provides you with marketing intelligence available no where else.
To try the report, go to:
www.suppliersonline.com/users/vendoractivity.asp
and use Vendor Code 2474 to view a sample report.
Alternately, you can contact MSO and if your company is in our database of 2500 US suppliers, we can give you your own Vendor Code.
